![]() ![]() We believe our users should have that same kind of trust for the devices they're using every day. And they do that because they're confident in the privacy of our conversation. Patients are telling me information that sometimes they've never told anyone else. "I'm a physician myself, and I know just how sensitive some conversations are. "We believe our users should expect the same confidentiality from their technology as they do from their doctor," says Lauren Cheung, MD, a senior manager on the clinical team at Apple. "We're particularly attentive to privacy issues when it comes to health," Katie Skinner, a leader on Apple's privacy engineering team, tells POPSUGAR. But it does stress how much control users have over who gets to see their private health information - and how little Apple is able to see. The teen pled guilty to related charges in May 2023 her mother's trial is ongoing.Īpple's campaign doesn't explicitly mention the Dobbs decision, or give too much attention to its Cycle Tracking feature in particular. ![]() While it sounded far-fetched, in August 2022, a 17-year-old and her mother were arrested after a search warrant allowed police to read the teen's Facebook DMs, which contained information about an alleged self-managed abortion. Wade 11 months ago, many people began questioning how far antiabortion states would go and wondering if period-tracking apps could be used to prosecute people who sought out abortions. The campaign comes at a time when many people are more concerned with the privacy of their health data than ever before. And in its newest ad campaign, the tech company is spotlighting how it protects data collected through the company's Health app and HealthKit specifically. Apple has taken great pains in the past to emphasize its stance on privacy. ![]()
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